It’s no secret that I am a huge fan of all things Weezie. From their bathrobes and bathroom towels to their beach essentials and active products, everything Weezie designs is pure magic. Not only are their products beautiful, but the quality is truly outstanding. And somehow with each launch, they continue getting better and better! I am especially excited about the two products they launched today – a wipeable hat bag and new Weezie beach towels with an innovative top pocket to keep them secured to a lounge chair! Both of these new arrivals are perfect for summer and beach vacations. Today I’m going to share a bit more about this wonderful brand, highlight these fun summer products, and also touch on some of my other Weezie favorites.

About Weezie

Weezie is a female-founded company that I simply adore (this rug company and this clothing brand are a few other female-founded favorites). After a year and a half of customer research and product development, longtime friends Liz Eichholz and Lindsey Johnson launched Weezie in 2018. Their goal was to modernize luxury towels and I would say they hit the nail on the head! Since then they have expanded their business beyond bath towels to include other categories such as Weezie beach towels, golf towels, and now a hat bag!

Why I Love Weezie Beach Towels

Every little detail in Weezie products has been thought out and carefully executed. Weezie towels are made from 100% organic cotton from Portugal and then embroidered by in-house experts in Atlanta. The moment I first laid my hands on a Weezie robe I knew these women had created something special! Their products are incredibly soft and fluffy and they wash up exceptionally well – there is nothing worse than a towel that loses its luster after a few washes.

Additionally, I appreciate all of the small touches on Weezie products. For example, they are one of the few brands that offer short sleeve bathrobes. They also have pretty little design details like scalloped edge towels that are just darling. And once again, the small touches on the new Weezie beach towels and hat bag are what make them stand out from the crowd!

Weezie Beach Towels with Lounge Chair Pocket

With that being said, let’s talk more about these exciting new products! Weezie beach towels have been around for a while now, but the new version that launched today is different. These towels are specifically designed for staying in place on a lounge chair. How does it work? The new Weezie beach towels have a special pocket that wraps around the top of a beach chair. This pocket keeps the towel securely in place through wind and any beach shenanigans (if you have kids you know that beach shenanigans are inevitable).

The best part? These towels are made from the same luxury organic material as other Weezie products, which means they’re super soft. And the personalization options are endless! You can choose to embroider them with a full name, monogram them, or simply leave them blank – either way, they are as cute as can be!

Weezie Hat Bag

In addition to the new Weezie beach towels, the hat bag they launched today is pure genius! You may have seen the straw traveler bags that have taken the internet by storm (for good reason). This hat bag is Weezie’s terry cloth version of a traveler bag – made perfectly for a day at the beach or pool!

Not only does it conveniently store a sun hat without taking up extra room or damaging the accessory, but it is also easily wipeable on the inside! The outside is made from a durable Navy French Terry (so it won’t get dirty) and it has extra long handles for ease of use. Plus, the storage space is great, allowing room for two Weezie beach towels in addition to all of your other beach essentials. And the rick rack trim is so cute. Once again, they have thought of everything!

Beach Bag Essentials

Speaking of beach essentials, I know it can be a bit overwhelming to know what to pack. Since we are blessed to live in a location where trips to the beach and pool happen year-round, I feel like I’ve got it down to a science! I could write a whole blog post about this topic, but here are the main items that I’ll be packing inside my hat bag:

• Weezie Beach Towels: This one is a no-brainer! I chose to do two beach towels that have our last name embroidered and two with monograms.
• Sun Hat: In addition to the new beach towels and hat bag, Weezie launched this handcrafted sun hat today in collaboration with Sunshine Tienda! I love the gingham ribbon detail.
• Cute Coverup: I like to keep a spare coverup in my beach bag, just in case. These blue and green coverups are great because they can double as dresses to be worn out to lunch!
• Good Book: Weezie sent over this new book and I can’t wait to dig in and start reading! It looks like the perfect summer read.
• Sunscreen: I am forever a Supergoop fan! Glow Screen is my favorite of theirs – it’s all I wear on most days.
• Sunglasses: These Anea Hill sunglasses are my latest obsession and I love these kids’ sunglasses for the boys.
• Water Bottle: I love this 22oz water bottle from Target, it’s cute and affordable. And this one is great for kids.
• Snacks: I always pack lots of snacks! My whole family really likes Perfect Bars.

My Weezie Favorites

The new Weezie beach towels and hat bag that launched today are certainly going on my “Weezie favorites” list. But honestly, I love every Weezie product that I try! I’ve talked about many of my favorites in the past. Their bathrobes are soft and super absorbent and their bath towels are the same. I am especially grateful for the generous size of Weezie beach towels and bath towels. Not only do I love their makeup towels for myself, but I am always sure to have my guest bathroom stocked with these anytime I’m preparing for overnight guests.

Gifting Weezie Beach Towels

Weezie products are always one of my top gift recommendations. They are perfect for almost any occasion! The new Weezie beach towels and hat bag make great gifts for a teacher or for a friend’s birthday. I love gifting their golf towels to men and there are tons of great Weezie gift options for Mother’s Day. Their products also make wonderful housewarming gifts.

Weezie Beach Towels and Hat Bag

With today’s launch, they’ve done it again! Weezie beach towels and hat bag became instant favorites of mine and I have a feeling I won’t be the only one. The exceptional quality and attentive care that was put into these products is evident, making them summer must-haves!

If you have any questions about the new Weezie beach towels or hat bag, feel free to leave them in the comments below. And if you’re looking for more gift ideas, be sure to check out my favorite personalized gifts, the best golf gifts, thoughtful housewarming gifts, and Mother’s Day gift ideas.